The Buf Girls are a team of fun-loving trainers who are on a mission to help women fall in love with fitness. They run an epic group training studio in Bondi, Sydney as well as designing live fitness experiences, engaging online programs, and simple nutrition guides to help inspire a healthy lifestyle in women of all ages.
Buf Girls + Neverland
We’ve worked on the BUF brand from the very beginning, and have excitedly expanded their arsenal of design assets as they've broadened their offering and their audience. These girls are making waves around the world!
From the beginning, the design approach has been bright, bold and playful. The logo itself uses bubbly, custom-drawn typography in dynamic red.
In 2018, the Buf Girls opened their flagship studio in Bondi, Australia and we stepped in to help them transform the space from an drab empty shell to a vibrant, show-stopping frontage and interior. Think: bold typographic feature walls, pink neon lighting and endless amounts of Insta-worthy small details.
In their greater design materials... website, merchandise, programs, marketing tools and beyond... we further enhance this bright, bold vibe through the use of energetic hand-lettering, lively photography, and a vibrant colour palette in intense colour-blocks. It's all designed to pay homage to the fun, energetic nature of the brand.
"Neverland is hands down the best creative studio I have ever worked with. My businesses literally wouldn’t be anywhere near as exciting as they are today without their influence. We couldn’t live without them. Long live Neverland!"
LIBBY BABET, FOUNDER
"Neverland's unique creative skills result in knock-out premium designs with strong originality and creativity. They bring depth + life into brands and makes them pop. We can’t stop recommending Neverland to other businesses… everyone is hooked!"
ALICIA BEVERIDGE, PARTNER