Chief Bar is Australia’s first meat protein bar… a natural, whole food snack made with 100% grass fed meat, nuts and a little dried fruit. It’s a savoury snack like biltong or jerky, but with no chemicals, no preservatives, no gluten, no dairy and low sugar.
Chief Bar + NEVERLand
Chief Bar was founded by passionate health professionals with a desire to revolutionise the protein bar market. The goal was to introduce a healthier alternative to the highly processed products that saturate the shelves.
At the same time, the Chief Bar team wanted to create a product that looked totally different to other bars in the market, and felt fun, approachable, and down-to-earth.
To nail the brief, we engaged illustrator Chris Wahl, who skilfully illustrated our renegade Chief. We paired the illustration with vidid, nature-inspired colour palettes, bold tribal-esque branding and pop-art style patterns and shapes.
The result is packaging that pops on the shelves of supermarkets, gyms and whole-food stores, and catches the eye of a broad range of people. The product has been endorsed by fashion models, Olympians, health professionals, and more.
"Neverland is the ultimate design studio. At the helm, Dani is inspired, punctual and responsive. And everything has that unique ‘wow’ factor."
JUSTIN BABET, CO-FOUNDER