Dirty Moes is a bar & eatery on Australia’s Sunshine Coast, inspired by the flavours of America’s Deep South, and the culture of slow-cooked soul food. They offer hearty share plates and a killer range of whiskeys and rums in a grungy ‘dive bar’ environment.
Dirty Moes + Neverland
The crew at Dirty Moes connected with Neverland to brand their biz while the venue was in the early stages of development. Their vision for the venue itself was a dark dive-bar style establishment with a grungy vibe, incorporating recycled brick, copper, polished concrete, and electric red neon.
Our goal was to create a brand that built on this vibe and felt bold, grungy, and distinctly Southern. We used chunky typography, grungy texturing and unique letter quirks to nail the brief, building this out into the greater branding.
Food, Drink & Venue Photography by Daniel Hine.