Little Wildling Co
Little Wildling Co is an organic tea brand for the rule breakers, the inspired, the dreamers, the wild ones. Their sophisticated blends contain nothing but organic, wild-grown herbal tea, hand blended in Australia.
Little Wildling Co + Neverland
Lee from Little Wildling Co connected with Neverland to help evolve her vision for the business into flat-lay worthy branding and packaging that captured the true nature of the brand.
We needed to communicate the brand's rebellious spirit, and beautifully house their range of wild-grown teas.
Our approach for the logo was to hand-craft it with brush and ink, using splatters and texturing to hint at the hand-crafted nature of the teas.
For the packaging, we illustrated a collection of herbs and botanicals, to evoke an ancient apothecary vibe and communicate the medicinal nature of the herbs. This mood was enhanced through the labels themselves, which were directly influenced by vintage apothecary jars.
"Oh how I love Neverland Studio!!! Of course our product tastes amazing… but it is always our packaging which grabs people’s eye first! Dani absolutely hit the nail on the head, understood our consumer, and captured their attention."
LEE SUTHERLAND, FOUNDER