Vive Active is a reformer pilates studio fused with state-of-the-art lighting, sound and design. At Vive, each pilates workout is a total sensory experience… with the perfect harmony of light and sound lifting you out of our daily grind and elevating you to new heights.
Vive Active + Neverland
The team at Vive connected with Neverland at the inception of their concept, to develop a strong brand with a sleek, contemporary feel and considerable wow-factor. Our vision was for a dynamic brand identity with both athletic strength and creative vibrancy.
We kicked things off with the design of a powerful brand logo, that incorporates a sleek, balanced icon and robust, modern letterforms. During the brand development phase, we also created a set of luminous neon gradients, to inspire the lighting in the studio, as well as the greater brand collateral.
From here, we worked collaboratively with interior design team Siren Design and construction management team Evolve Constructions to conceptualise and birth an inspiring flagship studio, aligned with the established brand vibe. We also worked collaboratively with Squeeze Creative, to design and oversee development of the brand’s website. In both realms, Neverland acted as the brand’s guardian, ensuring an aligned and consistent brand aesthetic across the board. We also worked directly on assets for the website, app and physical space. This included the creation digital graphics, the design of signage and neon fixtures for the studio itself, and consultation on light programming, furnishings and applications within the venue.
Beyond this, we have worked with the Vive team to produce a captivating promo suite and merchandise range, from flyers to studio passes, water bottles to clothing, and beyond. As the brand evolves, we excitedly continue this relationship, working with the Vive team to bring their big ideas and future studio’s to life.